As a PR idea, we remixed Earth’s greatest playlist – NASA’s Golden Record – and played it through the world’s greatest headphones.
Singapore Airlines Network Campaign
I’ve always admired the well crafted, enticing visuals of travel campaigns. So when we were asked to communicate the superior breadth of the Singapore Airlines network, we looked to the cultures and objects of all the exotic destinations only Singapore Airlines fly to for inspiration.
The campaign increased consideration across Digital Ooh, digital and social.
ATC Spring Carnival
We burst into Spring 2018 with this campaign for The Australian Turf Club’s Everest Carnival, Sydney’s richest race. We reminded people what real excitement looks like, we asked them to forget binge-watching series and following others on social and to leave boring behind. Striking art direction was inspired by our Jockey’s racing silks. I oversaw the casting, photography & film shoot as well as the post production of this campaign, which had to come in on a tight budget.
Pepsi Max Raspberry
Integrated campaign launch for New Pepsi Max Raspberry across TV, Ooh and social. No Real Raspberries were harmed during the making of this commercial.
PEPSI MAX RASPBERRY TV from Ken Buchan on Vimeo.
ANZ SUPER
We changed the way ANZ customers thought about their Super by talking about it in a new way. We disrupted the often held notion that Super is something to worry about down the track and redefined it as an empowering attitude.
Our headlines spoke from outdoor billboards to in-store bank posters asking people to think now about where they want to be in the future, to claim it now. Because Super isn’t just Super, it’s actually Independence.
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