To show that Russell’s Reserve bourbon was handcrafted, we built a work shed in the heart of the city where people could rediscover the lost art of handcrafting things and also sample a taste of top-shelf bourbon.
Betting for men, is what shopping is for women, with this idea we ignited TAB’s biggest betting occasion of the year – The Spring Carnival – allowing men to have their own kind of indulgent shopping spree, with the catch cry: ‘It’s betting season, time to go shopping’.
Our Print campaign sent up the leaping Spring Shopping shoots we see each year but this time with our TAB punters instead.
The TAB Spring Racing Carnival Bag contained race day collateral, a catalogue about different bet types including bonus free bets.
To introduce the idea that Betting Season had arrived, our TV ad had fun with the language of shopping versus betting.
We set up this fun activation ‘The TAB Grab machine’ at the races to bring Betting Season to life for punters.
And then punters submitted User Generated Content for our ‘Punting Makeover Promotion’.
During the same season TAB also introduced a touch ID login for their app, just another quick and easy way to shop for a bargain.
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife could suddenly arrive to rule the roost and turn her new husband’s life upside down.
The campaign appeared nationally across Outdoor, Print, Online and Television.
To promote the show we got Aussie couples into the spirit of things by running fun tear out ‘new rule’ vouchers within newspapers. These cheeky ads included rules like: ‘I can sleep in this weekend’, ‘You are the kids taxi this week’ and ‘Take out the garbage for a month’.
Other ideas I created for XYZ Networks