For organic content to work, it mustn’t ‘show up’ in people’s feeds like an ad. Whilst writing and directing BIG W’s Social channel content with my talented team (on little to no budget) across Meta, Instagram, Pinterest, TikTok and YouTube, I got a feel for what worked and what didn’t. Some content posts were so popular they were earmarked to appear again in Paid channels, where addy prices and offers were then overlaid.
Here are a few samples of engaging posts we created for Owned and Paid Channels.
