After a long slow summer and with all media spending on the launch of footy and racing season, our client simply wanted to tell punters it was time to get their mates back down to the TAB. ‘The action is calling’ was executed across multiple channels including TV, print and online.
TAB Cash Out was introduced as a feature during this campaign also, allowing punters to eject out of their multi bet.
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Copyright 2015 Ken Buchan - Writer