Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife could suddenly arrive to rule the roost and turn her new husband’s life upside down.
The campaign appeared nationally across Outdoor, Print, Online and Television.
To promote the show we got Aussie couples into the spirit of things by running fun tear out ‘new rule’ vouchers within newspapers. These cheeky ads included rules like: ‘I can sleep in this weekend’, ‘You are the kids taxi this week’ and ‘Take out the garbage for a month’.
Other ideas I created for XYZ Networks