During my time as Creative Director in Canberra we created this national campaign to celebrate the 25th anniversary of the NGA. It was also the perfect opportunity to feature the breathtaking collection of artists within its walls. Using the work of the world’s finest artists to help tell our story in print, outdoor and digital was a great privilege.
Betting for men, is what shopping is for women, with this idea we ignited TAB’s biggest betting occasion of the year – The Spring Carnival – allowing men to have their own kind of indulgent shopping spree, with the catch cry: ‘It’s betting season, time to go shopping’.
Our Print campaign sent up the leaping Spring Shopping shoots we see each year but this time with our TAB punters instead.
The TAB Spring Racing Carnival Bag contained race day collateral, a catalogue about different bet types including bonus free bets.
To introduce the idea that Betting Season had arrived, our TV ad had fun with the language of shopping versus betting.
We set up this fun activation ‘The TAB Grab machine’ at the races to bring Betting Season to life for punters.
And then punters submitted User Generated Content for our ‘Punting Makeover Promotion’.
During the same season TAB also introduced a touch ID login for their app, just another quick and easy way to shop for a bargain.
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife could suddenly arrive to rule the roost and turn her new husband’s life upside down.
The campaign appeared nationally across Outdoor, Print, Online and Television.
To promote the show we got Aussie couples into the spirit of things by running fun tear out ‘new rule’ vouchers within newspapers. These cheeky ads included rules like: ‘I can sleep in this weekend’, ‘You are the kids taxi this week’ and ‘Take out the garbage for a month’.
Other ideas I created for XYZ Networks
The arrival of Netflix in Australia had Aussies signing up in droves only to find it was a ‘lite’ version of the American platform. So we asked someone who knows their entertainment to tell the nation they should Demand More.
Naomi Watts enjoyed playing the Hollywood Diva for our Presto campaign and Aussies realised there was a big local player in the streaming entertainment market offering quality content from HBO, Showtime and the latest movies from Hollywood.
Naomi behind the scenes …