Hello – This is my old WordPress site to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.com
I’m Ken Buchan, a Creative Leader, Strategic Copywriter and Social Content Director.
Since 2021, I have led Blue Dot, BIG W’s
in-house Creative Department at Woolworths Groups’ Greenhouse Collective. I have a Bachelor of Applied Communications Degree from Western Sydney University, majoring in Advertising, Public Relations, Literature, and Film, and a Mini MBA in Brand Management. I’ve also gained insights from the best in the industry at AWARD’s Creative Leadership Course, enhancing my ability to lead and inspire creative teams.
In my first year at BIG W, I built and led a team of two Art Directors and two Copywriters, fostering collaboration with a talented group of Digital Designers and Animators and overseeing project execution with our wider production teams at Blue Dot Studios within Hogarth. Conceived and oversaw the stop-motion production of BIG W’s most successful Toy Sale campaign to date – ‘Toy Mania – The greatest Toy Sale in the Universe’, across hype, launch and sustain phases, resulting in sales of +$121m.
Lately, I’m responsible for the conception and execution of BIG W’s Social channel content, across paid and owned channels, ensuring all content is engaging and ‘fit for channel’, across Meta, Instagram, Pinterest, TikTok and YouTube.
Whilst in ad agencies, I’ve had the fortune to work on award-winning campaigns with talented creatives and some of the world’s best directors and photographers across multiple channels including; Film, Entertainment, Social, Digital, Public Relations, Activations, and Retail. As Creative Director of Shopper agency Integer, I understand the path to purchase and tailor my copy accordingly.
I pride myself on versatility, writing everything from big brand platforms to social, PR to pop-up activations. I’m a big believer that the size of the screen shouldn’t limit the size of the idea and I’ve won awards in both social and digital categories.
Before jumping ‘client-side’ I was a Senior Writer at M&C Saatchi Sydney, I also spent 4 years as Creative Director across TBWA, Eleven PR, Media Arts Lab and Integer Sydney, working on global brands like; Apple, ANZ, Amazon, Campari, Gatorade, Mastercard, Lion Breweries, NRMA, Tourism New Zealand and Singapore Airlines.
As Ken Buchan Creative I’ve also helped my clients grow their businesses. In the streaming world, I wrote the narration for a National Geographic / Canon documentary called ‘Tales by Light’ now streaming on Netflix. I’ve also crafted the visuals and written the action for several animated War Films now on display at the Sir John Monash Centre in France.
I also enjoy helping budding creatives break into Adland, which is why I’ve tutored AWARD School three times and ADMA Ad School twice and have spoken to ADGA design students about the art of copywriting.
My work has been recognised for both creativity and effectiveness at all the usual award shows including; Cannes, Effies, London International, New York Festivals, Spikes Asia, AWARD, Adelaide Art Director’s Club, PromaxBDA, Austereo, AGDA, ADMA, APMA, REMI, Austereo and ATV awards
So if you’re looking for a Strategic Creative Director who can lead a team to greatness or a versatile Copywriter – get in touch.
0416 132 355
Ken Buchan
kenbuchancreative@gmail.com
Passports: Australian & United Kingdom.