We burst into Spring 2018 with this campaign for The Australian Turf Club’s Everest Carnival, Sydney’s richest race. We reminded people what real excitement looks like, we asked them to forget binge-watching series and following others on social and to leave boring behind. Striking art direction was inspired by our Jockey’s racing silks. I oversaw the casting, photography & film shoot as well as the post production of this campaign, which had to come in on a tight budget.
ATC SpringCarnival_Launch_30sec from Ken Buchan on Vimeo.
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