Author: Ken Buchan
You have reached my old WordPress site please visit my new one at kenbuchancreative.com
Getting kids and parents excited by affordable on trend school gear on TikTok for BIG W. (Click image or title, then scroll down to see more)
BIG W – Organic & Paid Social Content
You have reached my old WordPress site please visit my new one at kenbuchancreative.com For organic content to work, it mustn’t ‘show up’ in people’s feeds like an ad. Whilst writing and directing BIG W’s Social channel content with my…
BIG W – Every day’s a big day
Hello – This is my old WordPress site please visit my new one at kenbuchancreative.com A themed Birthday Party starts with an inspired thought from a parent with their child, we literally worked backwards from that initial spark and showed…
BIG W’s Toy Mania
Hello – This is my old WordPress site to have a less clunky experience please visit my SquareSpace site at kenbuchancreative.com Here’s my first big creative project as Creative Lead of Blue Dot within BIG W. Toy Mania – The…
Hello – This is my old WordPress site, to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.com my Singapore Airlines Network Campaign looks much nicer there!
I’ve always admired the well crafted, enticing visuals of travel campaigns. So when we were asked to communicate the superior breadth of the Singapore Airlines network, we looked to the cultures and objects of all the exotic destinations only Singapore…
Hello – This is my old WordPress site, to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.comBIG W Back to School 2023
With austerity in the air due to rising cost of living pressures, Blue Dot was given the challenge to create a Back to School campaign that spoke to value in a more insightful way. Our campaign was based on the…
TAB Long May We Play
Aussies have always prized sportsmen & women as someone to revere, because as long as we can remember, they’ve always stepped up to the plate and helped define our national character. So we shone a light on our nation’s greatest…
100% Pure New Zealand
I loved writing a tourism campaign for one of the most stunning places on earth.
PR & Activation – G Active HydroGym
To get people talking about Gatorade’s new electrolyte water, we literally had to motivate them to get more active and sweat for it. We had made the ad campaign, now we just had to make something tangible of the human…
Discovering The Healing Power of PLAY-DOH
Winter is more than just cold… it’s cold season! And that means A LOT of time indoors. Time that’s so boring, it’s almost worse than being sick in the first place. Fortunately, Panadol–a children’s ache, pain and fever reducer–decided they…
PR & Experiential Activation for Campari
HOW TO GET A CRAFTY BOURBON TALKED ABOUT We had a craft bourbon that needed to be elevated, to do this our PR / Experiential idea had to tap into the human truth behind how this top-shelf bourbon was actually…
Hahn Ultra Effies Winner – The 0.2 Advantage
HAHN ULTRA – Silver Effie 2017 from Ken Buchan on Vimeo. My first challenge as Creative Director at TBWA / Integer was when we were invited to pitch on the Lion Breweries account to launch a beer to Aussies with…
TAB – The Action is Calling
After a long slow summer and with all media spending on the launch of footy and racing season, our client simply wanted to tell punters it was time to get their mates back down to the TAB. ‘The action is…
TAB – Melbourne Twitter Cup
We transformed Twitter Cup commentary into an online horse race that had everyone watching for TAB and won metal at AWARD & recognition at Cannes. Amongst all the voices of speculation, it’s hard to visualise which horse and jockey will…
Cannes Finalist – TAB GOLD Reversible GWP Gear
CANNES Finalist – Promo and Activation – TAB Back Gold Reversible Scarf. In the 2014 Fifa World Cup, the Socceroos were drawn in the group of death and were sure to be knocked out in Brazil. So, we gave TAB…
TAB – #BACKGOLD in Brazil
What do you do with Australia’s most-capped Socceroo Mark Schwarzer during the 2014 Fifa World Cup? Get him to knit a scarf and beanie for the TAB to unite two great teams with the colour gold. TAB were the sponsor…
ATC Spring Carnival
We burst into Spring 2018 with this campaign for The Australian Turf Club’s Everest Carnival, Sydney’s richest race. We reminded people what real excitement looks like, we asked them to forget binge-watching series and following others on social and to…