With austerity in the air due to rising cost of living pressures, Blue Dot was given the challenge to create a Back to School campaign that spoke to value in a more insightful way. Our campaign was based on the insights we heard each year in parents’ research groups, that kids tend to go through, lose, outgrow, and be really tough on their school gear. This campaign was created for mobile screens as well as digital OOH and gave parents a compelling reason to head into BIG W for great value.
