Category: Blog
Hello – This is my old WordPress site, to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.com my Singapore Airlines Network Campaign looks much nicer there!
I’ve always admired the well crafted, enticing visuals of travel campaigns. So when we were asked to communicate the superior breadth of the Singapore Airlines network, we looked to the cultures and objects of all the exotic destinations only Singapore…
Hello – This is my old WordPress site, to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.comBIG W Back to School 2023
With austerity in the air due to rising cost of living pressures, Blue Dot was given the challenge to create a Back to School campaign that spoke to value in a more insightful way. Our campaign was based on the…
Discovering The Healing Power of PLAY-DOH
Winter is more than just cold… it’s cold season! And that means A LOT of time indoors. Time that’s so boring, it’s almost worse than being sick in the first place. Fortunately, Panadol–a children’s ache, pain and fever reducer–decided they…
PR & Experiential Activation for Campari
HOW TO GET A CRAFTY BOURBON TALKED ABOUT We had a craft bourbon that needed to be elevated, to do this our PR / Experiential idea had to tap into the human truth behind how this top-shelf bourbon was actually…
TAB – Melbourne Twitter Cup
We transformed Twitter Cup commentary into an online horse race that had everyone watching for TAB and won metal at AWARD & recognition at Cannes. Amongst all the voices of speculation, it’s hard to visualise which horse and jockey will…
Cannes Finalist – TAB GOLD Reversible GWP Gear
CANNES Finalist – Promo and Activation – TAB Back Gold Reversible Scarf. In the 2014 Fifa World Cup, the Socceroos were drawn in the group of death and were sure to be knocked out in Brazil. So, we gave TAB…
ATC Spring Carnival
We burst into Spring 2018 with this campaign for The Australian Turf Club’s Everest Carnival, Sydney’s richest race. We reminded people what real excitement looks like, we asked them to forget binge-watching series and following others on social and to…
XYZ Networks – Wife Swap Australia
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife…
CommBank Social Ads
Here are a few little social pieces for a big brand. They were all shot with a cheeky SLR camera created as old-fashioned stop motion – made for digital.
MasterCard Cash Passport
We established the idea that having multiple currencies preloaded on your MasterCard Cash Passport allows you to Travel Fluently.
FOX8 – Idents
Peoples’ attention spans are rapidly becoming as short as a Tiktok post, so I may as well share a few short FOX8 Idents I wrote. FOX8 Station IDs Fruit Loops from Ken Buchan on Vimeo. FOX8 Station IDs Fish Bowl…
Farmer’s Union Iced Coffee
Back in ’95, I moved from Sydney to Adelaide for my first full-time role at Y&R Adelaide. I was working on an iconic blokey brand of Iced Coffee called Farmer’s Union. At the Adelaide Festival, I saw a show called…
Sir John Monash Centre Museum War Films – France
I was honoured to be asked by Eye Candy Animation to work with The Department of Veteran Affair’s Sir John Monash Centre and write a series of historic animations about the brave battles fought by our Anzacs. It’s a state-of-the-art…
Huggies – Little Swimmers
Here’s a cheeky ad that would have got attention for Huggies little Swimmers – if they’d had the nerve to run it.
TAB – More than just winning
Based on the insight that Punters tend to speak like sports stars when they get in a betting mood, we created this campaign ‘More than just winning’. TAB Taxi – More than just winning. from Ken Buchan on Vimeo. TAB…