Back in ’95, I moved from Sydney to Adelaide for my first full-time role at Y&R Adelaide. I was working on an iconic blokey brand of Iced Coffee called Farmer’s Union. At the Adelaide Festival, I saw a show called Bobcat Ballet where earthmoving machines moved in unison to classical music, it was magic, I immediately wrote the idea in my head for Farmers Union Iced coffee about construction workers performing for their favourite drink and booked the Bobcat performers for the shoot the next week. This ad ran for 2 years and is still remembered fondly by many a South Australian, it also appeared on World’s Funniest Commercials.
FarmersUnion from Ken Buchan on Vimeo.