Integrated campaign launch for New Pepsi Max Raspberry across TV, Ooh and social. No Real Raspberries were harmed during the making of this commercial. PEPSI MAX RASPBERRY TV from Ken Buchan on Vimeo.
Actew – Our New Norm
During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save…
XYZ Networks – Wife Swap Australia
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife…
CommBank Social Ads
Here are a few little social pieces for a big brand. They were all shot with a cheeky SLR camera created as old-fashioned stop motion – made for digital.
MasterCard Cash Passport
We established the idea that having multiple currencies preloaded on your MasterCard Cash Passport allows you to Travel Fluently.
FOX8 – Idents
Peoples’ attention spans are rapidly becoming as short as a Tiktok post, so I may as well share a few short FOX8 Idents I wrote. FOX8 Station IDs Fruit Loops from Ken Buchan on Vimeo. FOX8 Station IDs Fish Bowl…
Old Parliament House
One of my favourite clients and campaigns during my time as Creative Director in Canberra was Old Parliament House. I loved to hear all the fascinating stories from the Curators heading the exhibitions – many of which appeared in our…
National Gallery of Australia – 25th Anniversary
During my time as Creative Director in Canberra we created this national campaign to celebrate the 25th anniversary of the NGA. It was also the perfect opportunity to feature the breathtaking collection of artists within its walls. Using the work…
Canon & Nat Geo – Tales by Light
I was delighted to be asked to write the narration and assist with script development for this stunning Canon and National Geographic Channel documentary series ‘Tales by Light’. Each episode explores the creative process of a World Photographer on their…
Farmer’s Union Iced Coffee
Back in ’95, I moved from Sydney to Adelaide for my first full-time role at Y&R Adelaide. I was working on an iconic blokey brand of Iced Coffee called Farmer’s Union. At the Adelaide Festival, I saw a show called…
Sir John Monash Centre Museum War Films – France
I was honoured to be asked by Eye Candy Animation to work with The Department of Veteran Affair’s Sir John Monash Centre and write a series of historic animations about the brave battles fought by our Anzacs. It’s a state-of-the-art…
Schick – Neck
Dramatising the perils of an inferior shave across a double page spread gained plenty of attention for Schick Shaving Foam and Gel including merit from award shows.
NRMA Insurance – Car Phone Cradle
An acquisition campaign for NRMA. When a new law told drivers to stop using their phones while driving, we reacted to the law change by offering competitive policy holders a free handsfree phone cradle in exchange for their contact details…
Huggies – Little Swimmers
Here’s a cheeky ad that would have got attention for Huggies little Swimmers – if they’d had the nerve to run it.
Nomis Boots – Rebel Sport
An example of print I wrote and art directed for Rebel Sport as Creative Services Manager.
TransTV Digital – Train
Back in 2006 Canberra’s TransAct wanted to tell Canberrans that their product TransTV Digital had the edge on Foxtel with Video on Demand, unlike Foxtel viewers didn’t have to wait for a session time to begin. Our brief was to…
RADIO
BIG W “More for Less’ Retail Radio spots FOXTEL RUGBY WORLD AD FOXTEL BUSINESS PACKAGE RADIO