With austerity in the air due to rising cost of living pressures, Blue Dot was given the challenge to create a Back to School campaign that spoke to value in a more insightful way. Our campaign was based on the…
Tag: Advertising Creative
TAB – Melbourne Twitter Cup
We transformed Twitter Cup commentary into an online horse race that had everyone watching for TAB and won metal at AWARD & recognition at Cannes. Amongst all the voices of speculation, it’s hard to visualise which horse and jockey will…
Cannes Finalist – TAB GOLD Reversible GWP Gear
CANNES Finalist – Promo and Activation – TAB Back Gold Reversible Scarf. In the 2014 Fifa World Cup, the Socceroos were drawn in the group of death and were sure to be knocked out in Brazil. So, we gave TAB…
TAB – #BACKGOLD in Brazil
What do you do with Australia’s most-capped Socceroo Mark Schwarzer during the 2014 Fifa World Cup? Get him to knit a scarf and beanie for the TAB to unite two great teams with the colour gold. TAB were the sponsor…
Actew – Our New Norm
During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save…
XYZ Networks – Wife Swap Australia
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife…
FOX8 – Idents
Peoples’ attention spans are rapidly becoming as short as a Tiktok post, so I may as well share a few short FOX8 Idents I wrote. FOX8 Station IDs Fruit Loops from Ken Buchan on Vimeo. FOX8 Station IDs Fish Bowl…
National Gallery of Australia – 25th Anniversary
During my time as Creative Director in Canberra we created this national campaign to celebrate the 25th anniversary of the NGA. It was also the perfect opportunity to feature the breathtaking collection of artists within its walls. Using the work…
Schick – Neck
Dramatising the perils of an inferior shave across a double page spread gained plenty of attention for Schick Shaving Foam and Gel including merit from award shows.
TransTV Digital – Train
Back in 2006 Canberra’s TransAct wanted to tell Canberrans that their product TransTV Digital had the edge on Foxtel with Video on Demand, unlike Foxtel viewers didn’t have to wait for a session time to begin. Our brief was to…
‘Decoy’ Wild Turkey Bourbon
Here’s one of my first ads created while at Young & Rubicam Adelaide, it ran for over fifteen years during sporting occasions because it always cracked up the pub and spiked orders for Wild Turkey. Years later working with Campari…
TAB – #jointeamboban
The Championships 2014, the richest racing event in Sydney and the pinnacle of the Sydney Autumn racing Carnival. Over two weekends the best trainers, jockeys and the greatest horses from around the world congregate at Royal Randwick Racecourse to take…
TAB – More than just winning
Based on the insight that Punters tend to speak like sports stars when they get in a betting mood, we created this campaign ‘More than just winning’. TAB Taxi – More than just winning. from Ken Buchan on Vimeo. TAB…