Getting kids and parents excited by affordable on trend school gear on TikTok for BIG W. (Click image or title, then scroll down to see more)
Tag: Ken Buchan
Hello – This is my old WordPress site, to have a less clunky experience please visit my new SquareSpace site at kenbuchancreative.comBIG W Back to School 2023
With austerity in the air due to rising cost of living pressures, Blue Dot was given the challenge to create a Back to School campaign that spoke to value in a more insightful way. Our campaign was based on the…
Discovering The Healing Power of PLAY-DOH
Winter is more than just cold… it’s cold season! And that means A LOT of time indoors. Time that’s so boring, it’s almost worse than being sick in the first place. Fortunately, Panadol–a children’s ache, pain and fever reducer–decided they…
PR & Experiential Activation for Campari
HOW TO GET A CRAFTY BOURBON TALKED ABOUT We had a craft bourbon that needed to be elevated, to do this our PR / Experiential idea had to tap into the human truth behind how this top-shelf bourbon was actually…
TAB – Melbourne Twitter Cup
We transformed Twitter Cup commentary into an online horse race that had everyone watching for TAB and won metal at AWARD & recognition at Cannes. Amongst all the voices of speculation, it’s hard to visualise which horse and jockey will…
Cannes Finalist – TAB GOLD Reversible GWP Gear
CANNES Finalist – Promo and Activation – TAB Back Gold Reversible Scarf. In the 2014 Fifa World Cup, the Socceroos were drawn in the group of death and were sure to be knocked out in Brazil. So, we gave TAB…
TAB – #BACKGOLD in Brazil
What do you do with Australia’s most-capped Socceroo Mark Schwarzer during the 2014 Fifa World Cup? Get him to knit a scarf and beanie for the TAB to unite two great teams with the colour gold. TAB were the sponsor…
Actew – Our New Norm
During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save…
XYZ Networks – Wife Swap Australia
Winner of Gold, Silver and Bronze at the PromaxBDA awards, I wrote these ads to whet the appetite of reality TV lovers everywhere watching FOXTEL’s Lifestyle you channel. They were just a little taste of how a new impostor wife…
CommBank Social Ads
Here are a few little social pieces for a big brand. They were all shot with a cheeky SLR camera created as old-fashioned stop motion – made for digital.
Old Parliament House
One of my favourite clients and campaigns during my time as Creative Director in Canberra was Old Parliament House. I loved to hear all the fascinating stories from the Curators heading the exhibitions – many of which appeared in our…
National Gallery of Australia – 25th Anniversary
During my time as Creative Director in Canberra we created this national campaign to celebrate the 25th anniversary of the NGA. It was also the perfect opportunity to feature the breathtaking collection of artists within its walls. Using the work…
Canon & Nat Geo – Tales by Light
I was delighted to be asked to write the narration and assist with script development for this stunning Canon and National Geographic Channel documentary series ‘Tales by Light’. Each episode explores the creative process of a World Photographer on their…
TransTV Digital – Train
Back in 2006 Canberra’s TransAct wanted to tell Canberrans that their product TransTV Digital had the edge on Foxtel with Video on Demand, unlike Foxtel viewers didn’t have to wait for a session time to begin. Our brief was to…
‘Decoy’ Wild Turkey Bourbon
Here’s one of my first ads created while at Young & Rubicam Adelaide, it ran for over fifteen years during sporting occasions because it always cracked up the pub and spiked orders for Wild Turkey. Years later working with Campari…
TAB – More than just winning
Based on the insight that Punters tend to speak like sports stars when they get in a betting mood, we created this campaign ‘More than just winning’. TAB Taxi – More than just winning. from Ken Buchan on Vimeo. TAB…
One Training Week – One Gatorade.
We filmed Sydney Swan’s Luke Parker and Dan Hannebery’s training Week fueled by Gatorade Liquid Concentrate. LUKE PARKER Training Week GLC from Ken Buchan on Vimeo. DAN HANNEBERY Training Week GLC from Ken Buchan on Vimeo.