During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save water. We began with this campaign introducing the idea that new water restrictions were on their way because just like other old habits that had to changed over the years, the way we treated our most precious resource had to evolve too.
Click here for reuse options!
Copyright 2015 Ken Buchan - Writer