To show that Russell’s Reserve bourbon was handcrafted, we built a work shed in the heart of the city where people could rediscover the lost art of handcrafting things and also sample a taste of top-shelf bourbon.
During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save water. We began with this campaign introducing the idea that new water restrictions were on their way because just like other old habits that had to changed over the years, the way we treated our most precious resource had to evolve too.
Back in 2006 Canberra’s TransAct wanted to tell Canberrans that their product TransTV Digital had the edge on Foxtel with Video on Demand, unlike Foxtel viewers didn’t have to wait for a session time to begin. Our brief was to demonstrate the superior control of TransTV Digital.
This was the first ad within our campaign and it won the prestigious Grand Remi Award for ‘Best TV Commercial’ at the 39th Annual WorldFest International Film Festival in Houston Texas.
Here’s one of my first ads created while at Young & Rubicam Adelaide, it ran for over fifteen years during sporting occasions because it always cracked up the pub and spiked orders for Wild Turkey.
Another fun ad from my first year in advertising that also made it onto World’s Funniest Commercials was this one for Adelaide’s famous Farmer’s Union Iced Coffee, I saw the Bobcat ballet perform at the Adelaide Festival and the rest is history.