An acquisition campaign for NRMA. When a new law told drivers to stop using their phones while driving, we reacted to the law change by offering competitive policy holders a free handsfree phone cradle in exchange for their contact details and the date their current insurance policy expired. The results were spectacular and drivers were safer.
Actew – Our New Norm
During my time as Creative Director of ZOO Advertising in Canberra there was a drought, which was a big signal of things to come. Peoples’ water usage habits were unsustainable so we were tasked with telling Canberrans how to save water. We began with this campaign introducing the idea that new water restrictions were on their way because just like other old habits that had to changed over the years, the way we treated our most precious resource had to evolve too.
ACTEW ‘Our New Norm’ Water Ad from Ken Buchan on Vimeo.
Actew New Norm Water Ad 2 from Ken Buchan on Vimeo.
Canon & Nat Geo – Tales by Light
I was delighted to be asked to write the narration and assist with script development for this stunning Canon and National Geographic Channel documentary series ‘Tales by Light’. Each episode explores the creative process of a World Photographer on their quest to capture the ultimate image. The final product is truly breathtaking, with each artist unveiling a unique approach to telling their story. It was also a thrill to have my words narrated by the iconic Jack Thompson. Well worth a look on Netflix.
Shot in 15 countries over the course of one year, Tales by Light is an insight into what it takes to capture images that tell powerful stories from around the world.
Produced, Directed and shot by Abraham Joffe in collaboration with Canon Australia. Aired on National Geographic channel in Australia and New Zealand and available on Netflix, now in its third series.
Schick – Neck
TransTV Digital – Train
Back in 2006 Canberra’s TransAct wanted to tell Canberrans that their product TransTV Digital had the edge on Foxtel with Video on Demand, unlike Foxtel viewers didn’t have to wait for a session time to begin. Our brief was to demonstrate the superior control of TransTV Digital.
This was the first ad within our campaign and it won the prestigious Grand Remi Award for ‘Best TV Commercial’ at the 39th Annual WorldFest International Film Festival in Houston Texas.
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